Sallie Mitchell

Public Relations & Advertising

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Collateral: Brac Caribbean Beach Village

Objective
Sell 16 two-bedroom, two-bath oceanfront condominiums on Cayman Brac island within 18 months

Strategy
Created/placed print ads for lead generation. Respondents received this brochure, cover letter, response postcard and an offer to visit the island and inspect the property.

Results
Conversion rate of 27.9 percent of ad respondents to buyers; all units sold within 20 months