Sallie Mitchell

Public Relations & Advertising

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Brand Development: PRSA Foundation

Objective
Secure financial, talent or network support from senior public relations executives for the PRSA Foundation and its initiatives

Strategy
Create/deliver PowerPoint presentation to senior PR executives in major cities. This presentation is the core of a larger, one-to-one communications campaign

Results
The PRSA Foundation received new financial, talent and network support from 67 percent of senior PR executives who attended the presentations

Click to view PowerPoint presentation.