Brand Development: PRSA Foundation
Objective
Secure financial, talent or network support from senior public relations executives for the PRSA Foundation and its initiatives
Strategy
Create/deliver PowerPoint presentation to senior PR executives in major cities. This presentation is the core of a larger, one-to-one communications campaign
Results
The PRSA Foundation received new financial, talent and network support from 67 percent of senior PR executives who attended the presentations
Click to view PowerPoint presentation.
|