Sallie Mitchell

Public Relations & Advertising

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Advertising: Putnam Leasing
Objectives
  • Increase the number of $100,000+ exotic auto loans
  • Build a distinctive brand personality

    Strategy
    Conducted customer research to identify most compelling benefits. Created new campaign theme and new print ad campaign.

    Results
    Over a two-year period, business increased by 37%

    (Click to Enlarge Images)