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Accomplishments
Professional Experience
Communications Director 911 Consulting: Launching new consulting practice for corporate emergency preparedness expert. Pitch stories to media, prepare CEO presentations, manage customer relations. Created branding statement, prepared detailed promotion and communications plan; researched, launched, wrote and published business-to-business newsletter.
Public Relations Director
Pitched stories to national, regional and trade media. In 2002, captured 79.3 million media impressions. Developed first News Room for corporate web site.
Linked AFS, Scholastic Publishing and Pilot Pen to position Pilot before the elusive teen market. Pilot Pen provided scholarships to American exchange students who would write about their experiences abroad for four classroom-distributed Scholastic magazines. Stories by "Pilot Pen Correspondents" were studied by 3+ million teens during class.
Created annual Media Tennis Clinic during Pilot Pen Tennis tournament for tennis-playing business journalists. Enthusiastically attended by journalists for the New York Times, Wall Street Journal, Fortune, Forbes, Associated Press, CNN and other media. Wrote speeches and coordinated speaking arrangements for CEO presentations.
Heavily edited and wrote chapters for CEO's nonfiction book; created title, "Pilot Your Life: Comedian-Turned-CEO Helps You Star in Your Career"; coordinated logistics with publisher; created book media kit and web site; managed PR firm account team; prepped CEO for print and broadcast interviews.
Director of Brand Development Created brand positioning statements, provided strategic counsel, coordinated research efforts. Created and conducted presentations, wrote executive reports, annual reports, speeches and membership communications. Served as media spokesperson, managed relationships with public relations firm and research team.
Public Relations Manager Developed/implemented comprehensive, flexible and measurable annual public relations plans. Scheduled and organized press trips to New York and Boston. Created and managed corporate web site, wrote/distributed press releases, produced collateral materials. Managed public relations firm; hired/managed vendors. Coordinated President's book publicity with publisher. President and Creative Director
Public Relations Director
EducationBachelor of Science (Honors), Journalism; Concentration in Advertising & Public RelationsCalifornia Polytechnic State University, San Luis Obispo, California
Passions
Contact
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